Searching for business? Looking to advance your firms presence in the market? Explore these nine ways to bring attention to your law firm.
- Use good, old-fashioned flyers and ads.
We may live in the digital age now, but that doesn’t mean those traditional print advertisements are useless. Hang your business card or a flyer on the bulletin board of local restaurants, businesses, churches, synagogues, and more. If your local area has restaurants that put advertisements on their placemats, consider giving that a go. While people can quickly click out of an online ad, print ads become a fixture, giving them a high potential for impact. If you think print is dead read this by The American Marketing Association, it may change your mind.
- Invest in targeted advertisements
Focus on advertising in ways that are more targeted to your ideal clientele. For example, if your firm is one that specializes in personal injury, you might want to consider advertising in newspapers, magazines, or social media groups that cater to people working in labor-intensive jobs. There are ways to target people that have recently been to the hospital without stepping foot in it. CrossRoads Marketing has seen success with this program to find out more about this contact us. If you want to do it on your own think about where most of your clients come from—demographics, employment sectors, areas of town. Make your advertisements mean something by finding ways to get in front of them.
- Take time each week or month to study local and industry happenings.
Marketing is ever-changing, as you must go where the trends go. Take fifteen or twenty minutes each week or month and find out what’s happening in your area of law or area of service. It may not seem like the most efficient way to spend your time but trust us: it’s worth it. Maybe there’s a new sub-group of your area of practice that you can cash in on before it becomes popular, or maybe there’s a big networking event in your community that would be helpful to attend. Staying up-to-date is essential for the success of your law firm’s overall marketing success.
- Try out radio advertising.
Radio advertising doesn’t work for everyone, but it’s something to try. After all, the same people listening to the radio on the way to work each morning and home from work each evening are the same group of people you’re targeting as possible clientele. Give yourself a budget and a time frame and find local radio stations that fit what you’re looking for. You can even have a radio referral code to gauge the success of the advertisements. When talking to radio advertisers make sure you ask about sponsorship opportunities. There is significantly more value in those opportunities than just standard paying for airtime. Also, see if you can buy an hour slot to do your show. If you can fit in your budget, it can be a very worthwhile investment.
Make sure you give your self-time for the advertising to work. Radio isn’t a short-term investment it’s a long-term investment to get results. You need to give it at least three months before you can give a real assessment of success or failure. For more tips read ”4 keys to radio advertising.“
- Use business cards to their full potential.
First and foremost, make sure each person at your firm has easily identifiable, unique business cards with all relevant information on them. Encourage them to hand out their cards wherever they go. Make sure also to use front and back when printing why waste space. Leave a few business cards at on the table after you’re done eating at a restaurant. Hand a card to someone at a cocktail party who seems interested in what you do. The reality is, everyone needs a lawyer or knows someone who needs a lawyer at some point in their life. When that time comes, make sure they have your firm’s business card handy. If you need some creative ideas for your business cards check out Pinterest.
- Start—or keep up with—an email list.
Email mailing lists may seem like such a basic tool, but they’re one that so many often overlook. Have a designated spot on your website where people can sign up for your email list, and add all current and prospective clients or business associates to this list. Send out regular emails with any updates regarding your firm (new attorneys, payment policies, etc.) or any promotions or upcoming events. Now, this doesn’t mean you should spam their inboxes with daily emails. Once or twice a month should suffice with valuable content. Need ideas on how to have success with your email marketing? You can always contact us for help, or we found this article “Effective Email Marketing for Lawyers” to be very helpful.
- Join LinkedIn.
LinkedIn is an underrated marketing tool that is taking the business world by storm. Make sure each attorney at your firm has a current, complete LinkedIn profile, and ensure that your company itself has a business page that is informative and complete. We have found that more and more people check out attorneys Linkedin profile before deciding on a lawyer.
Connect with those that you’ve done business with to keep your firm fresh on their mind. For an added dose of impact through marketing, post regular articles or blog posts from the company page to draw more readers and connections. If you need help on how to upload your contact and connect with them on LinkedIn click here and here.
- Sign up for conferences, meetups, and conventions.
A huge part of marketing is networking. Get out and meet as many people in your industry or related industries as you possibly can. People are more likely to trust someone they know for a suggestion, as opposed to selecting a lawyer out of the phone book or newspaper. Maybe you’re a copyright lawyer who meets a personal injury lawyer at a conference. You have a very different set of clientele, which means that you can refer clients in need of a personal injury lawyer to that person, and they can send you anyone in need of a copyright lawyer.
- Try one new technique each week or month.
This list may seem overwhelming, but just remember that you don’t need to implement every method right away. Choose the ones you think would work best for you and your firm and prioritize them. Try out a new way each week or month, depending on your law firms marketing budget and the success of each tool. Radio advertisements may work well for one law firm, while client referrals may be the jackpot for another firm. Give a few of these practices a try and find the ones that are most useful for your company. If you have questions about this post or any others please feel free to contact us by clicking here.
- On October 1, 2017