by admin_T | Aug 21, 2017 | B2B Marketing
Developing a strong B2B sales strategy is important to increase the conversion rates for your company. Any B2B sales campaign is all about being able to attract prospects and keep them there. Winning customer loyalty is not that easy because a majority of the...
by admin_T | Jul 24, 2017 | B2B Marketing, B2C Marketing, Content, Email Marketing
The process of developing relationships with the customers at every stage of the sales funnel is known as lead nurturing. Lead generation involves the marketing process of capturing the interest of potential clients, lead nurturing makes sure that the already captured...
by admin_T | Jul 20, 2017 | B2B Marketing, Content
A buyer persona is a fundamental part of understanding your audience and the B2B buyers. A buyer persona is of supreme importance; however, only 44% of the B2B marketers are using buyer personas in their marketing strategies. This gives the idea that there is a lot of...
by admin_T | Jul 10, 2017 | B2B Marketing, Social Media
There are usually multiple elements involved in creating a successful marketing strategy. A strong case can be made for including social media as part of that strategy. Global Web Index noted that now more than ever, a social media profile is an important tool in a...
by admin_T | Jun 7, 2017 | B2B Marketing
If you want to fuel up your lead generation in the B2B market, there are simple ways you need to adopt in your business marketing strategy. These methods have proven to be effective for broadening the reach of a business and enhancing its prospects. Let’s have a look...
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