Just like in any medical practice it’s critical to keep a steady amount of patients coming back for services. But as important as it is to keep patients coming back you have to get new one’s as well, or you are a dying practice. We are going to list five out of the box promotions Med Spas can do to attract more patients
It’s vital in today’s marketplace to have some niche. You need something that makes your practice different from all the others. Having a date night for couples is an excellent start. More men today are getting cosmetic procedures than ever before. Matter of fact men now make up more than 10% of all cosmetic procedures in the U.S. So using your current customer base of women to get their husbands or significant others for treatment is a magnificent way to generate revenue without having to spend an outrageous amount of money to get new clients. Need ideas on procedures to offer to your potential men patients? Here is a list of procedures that more men are seeking out.
Botulinum Toxin Type A (Botox, Dysport)
Laser Hair Removal
Soft tissue fillers
Target New Homeowners
New homeowners on average spend more than $9,000 in their first 60 days of living in a new home. They look for new doctors, lawn care companies and other services that they might not have when they move into their new home. This is a perfect opportunity to get in front of them. You can send them a direct mail piece. You could even send them digital ads to their home computers and mobile devices. With real data, you can literally start serving them ads as soon as their cable is hooked up in their home. It’s more expensive than postcards but more efficient, and you can send those people multiple ads a day. No matter how you choose to get in front of them, it’s a perfect time and group of people to get in front of.
You have probably heard it before content is king. Well, it is! Putting new content on social media sites and company blog brings readers looking to answer questions or searching services to your website or social media pages. This is a slower way of getting new patients to your practice but it is one of the most effective ways. The reason is simple, and we live in an age where people are always looking for information. If you have content that answers common questions about procedures and results of those procedures people will look at you and your practice as experts in your field. I would also highly recommend encouraging people to ask questions. Make sure that if you have a blog or social media page to encourage people to ask questions. It will allow you to not only help someone out with an answer to someone’s questions, but it allows you to communicate with possibly new patients and an opportunity to earn their business. Don’t freak out if you and your staff don’t have time to write blogs or post content on your social media sites. You can hire companies to do all the work for you for a fraction of what it would cost you to hire a full or even part time marketing person.
Partner with other business
This is a big one! Look for companies that cater to the same type of clientele. Some examples of businesses to partner with, local gyms, beauty salons and even spas that might not offer the services you offer. Provide the employees of those respected companies discounts to come in and check out your spa. It’s a great way to get them to see first hand how awesome your spa is. If they like your spa they will feel obligated to share their experience with their clients and friends! As you already know word of mouth is one of the strongest forms of advertising.
Build email list
This is one that most people do already but don’t do it effectually. Building an email list and sending out promotions is what most spas do. While it can be effective, it sometimes has serious consequences and can cause your clients and patients to opt-out. Sending the same message over and over again becomes stale and annoying. Sending people specials on treatments that they may never use is also annoying for your clients. The first thing you need to do is build a list of individuals and emails. Then create a weekly or monthly newsletter. Make sure that it’s not just paragraphs about how great your spa is and discounts trying to get people in the door. Make sure the newsletter has tips on what people can do at home to look and feel younger. After doing this, you’ll need to segment your list into what types of treatments your patients get when coming in. That way you can send the right message to the right patient with the right treatments and offers. You also want to set up your emails to be automated. Meaning that once a patient opens an email, it triggers some kind of response. Not right away but maybe the next week or month. This also works for someone that opens an email and clicks on a link that you have set up. Having an auto response for different scenarios helps ensure that the messages you’re sending are always fresh and relevant and give you the best opportunity to maximize engagement with the patient or client.
We hope this list helps you attract more patients and customers. If you have questions about marketing or sales, please feel free to reach out to us via email.
- On April 7, 2017