In recent times, many businesses have made social media an integral part of their marketing strategy. With the continuous advancements in the social media, it is vital to craft a cohesive social media marketing strategy for your business.

Here we will discuss tips and strategies to help you put together a strong and successful social media marketing plan. Let’s get started.

Facebook Ads

Running ads on Facebook is one of a common social media marketing techniques these days. However, running ads about products or services can be boring to read and people find it as a sales pitch. This is the reason why running ads to content can make the Facebook users feel at ease. People would take it as content and if it has an attractive title, they would visit the ad and chances of them entering into business with you will increase significantly.

Photo Contests & Giveaways

On social media, photo contests and giveaways can be arranged. In these contests, you can ask your fans to perform a certain task. By doing so, you can increase customer engagement and spread awareness about your Facebook page while generating leads for sales. As a value-added benefit, you will be able to collect valuable content which you can use for future marketing campaigns. “Tag a Friend” contests are also very popular these days.

Social Media Apps

Among the different social media platforms, apps like Snapchat and Instagram have made their own importance for all the right reasons. Both these apps have millions of active users and are being utilized by B2B marketers around the world. These apps are a decent platform to market the business’ products and services. You can also preview your content in the Story option available in both these apps.

Use LinkedIn to Make Interactions

Amongst the different social media platforms, LinkedIn is a preferred choice of professionals. There are filters available through which you can connect with similar businesses. LinkedIn, not many people know, is a great way to generate business leads and increase the sales.

Video Marketing

Video marketing, although, is an old technique but it is still effective. Facebook and YouTube are two of the most popular platforms where you can share videos about your business and link it to the content. You can use this marketing technique with other marketing strategies and the results will be far better than what you will expect. If the ultimate goal of your marketing strategy is to direct viewers to your blog or website, link to your content within your video using annotations or in the video description

These are some ways in which B2B marketers can use social media to generate more leads and increase their sales. We hope that these ways help your business grow and contribute to the increased profitability.

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