by admin_T | Jul 16, 2017 | B2B Marketing, B2C Marketing, Digital Marketing, Direct Mail, IP-Targeting
Although the world is highly digital-driven, print still has its place and practical usage, particularly when it comes to creating a powerhouse marketing strategy. The American Marketing Association (AMA) wrote that despite so many closures of newspapers and...
by admin_T | Jul 16, 2017 | B2B Marketing, B2C Marketing, Digital Marketing, Direct Mail, IP-Targeting
There are those who claim that businesses should dump Direct Mail and focus on digital marketing. However, combining these two different marketing tools can create better outcomes. In a case study involving a regional financial institution in the southeast United...
by admin_T | Jul 14, 2017 | B2B Marketing, B2C Marketing, Digital Marketing, Direct Mail, IP-Targeting
The biggest dilemma for the markets, in this modern age, is the allocation of budget for marketing purposes of their products or services. Even though online marketing has become a rage and it has reaped in fruitful benefits for them, yet the importance of offline...
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