by admin_T | Aug 21, 2017 | B2B Marketing, Content, Social Media
Social media has become a useful tool for B2B businesses to increase sales. When it comes to B2B companies, social media plays an equally important role and can generate an increasing number of sales. In the UK, only 64% of the B2B companies use social media to boost...
by admin_T | Aug 11, 2017 | B2B Marketing, Content
The B2B selling space is revolutionizing, and buyers are becoming more aware and better informed. To determine what the needs of the buyers are, you should understand the changes taking place in the B2B canvas. The balance of power in the B2B purchase process has...
by admin_T | Jul 24, 2017 | B2B Marketing, B2C Marketing, Content, Email Marketing
The process of developing relationships with the customers at every stage of the sales funnel is known as lead nurturing. Lead generation involves the marketing process of capturing the interest of potential clients, lead nurturing makes sure that the already captured...
by admin_T | Jul 21, 2017 | B2B Marketing, Content, Digital Marketing
A well-crafted strategy is a key to improving the efficiency of the B2B marketing policy. Here we will discuss a list of B2B marketing strategies that you need to consider to enhance the effectiveness of your current marketing policy. 1. Acquire Feedback One of the...
by admin_T | Jul 20, 2017 | B2B Marketing, Content
A buyer persona is a fundamental part of understanding your audience and the B2B buyers. A buyer persona is of supreme importance; however, only 44% of the B2B marketers are using buyer personas in their marketing strategies. This gives the idea that there is a lot of...
by admin_T | Apr 7, 2017 | Content
Why should your small business invest in a content marketing strategy? Did you know that around 85 percent of brands use content marketing for their businesses? This establishes its importance in today’s world. There is no doubt about the fact that content marketing...
Recent Comments