by admin_T | Jul 16, 2017 | B2B Marketing, B2C Marketing, Digital Marketing, Direct Mail, IP-Targeting
There are those who claim that businesses should dump Direct Mail and focus on digital marketing. However, combining these two different marketing tools can create better outcomes. In a case study involving a regional financial institution in the southeast United...
by admin_T | Jul 16, 2017 | B2B Marketing, B2C Marketing, Event Marketing
The importance of event marketing for B2B businesses cannot be denied. It opens up new prospects for them to make new clients and grow their business. However, conducting a successful event can prove to be a very daunting. From the planning of the event to content...
by admin_T | Jul 14, 2017 | B2B Marketing, B2C Marketing, Digital Marketing, Direct Mail, IP-Targeting
The biggest dilemma for the markets, in this modern age, is the allocation of budget for marketing purposes of their products or services. Even though online marketing has become a rage and it has reaped in fruitful benefits for them, yet the importance of offline...
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