by admin_T | Feb 19, 2018 | B2B Marketing, B2C Marketing, Digital Marketing, IP-Targeting
There is a cut-throat competition in the business world in almost every sector. Business owners are on the hunt for unique ways to outsmart their competitors and attract the attention of maximum customers. One such way that has proven to be effective in garnering the...
by admin_T | Aug 21, 2017 | B2B Marketing, Content, Social Media
Social media has become a useful tool for B2B businesses to increase sales. When it comes to B2B companies, social media plays an equally important role and can generate an increasing number of sales. In the UK, only 64% of the B2B companies use social media to boost...
by admin_T | Aug 21, 2017 | B2B Marketing
Developing a strong B2B sales strategy is important to increase the conversion rates for your company. Any B2B sales campaign is all about being able to attract prospects and keep them there. Winning customer loyalty is not that easy because a majority of the...
by admin_T | Aug 11, 2017 | B2B Marketing, Content
The B2B selling space is revolutionizing, and buyers are becoming more aware and better informed. To determine what the needs of the buyers are, you should understand the changes taking place in the B2B canvas. The balance of power in the B2B purchase process has...
by admin_T | Jul 24, 2017 | B2B Marketing, B2C Marketing, Content, Email Marketing
The process of developing relationships with the customers at every stage of the sales funnel is known as lead nurturing. Lead generation involves the marketing process of capturing the interest of potential clients, lead nurturing makes sure that the already captured...
by admin_T | Jul 22, 2017 | B2B Marketing, B2C Marketing, Email Marketing
Digital means of marketing has replaced email marketing to quite an extent now. However, email marketing is still very effective. Many businesses are reluctant in using email marketing only because they think it is an old marketing approach. According to 59% of B2B...
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