Here are five easy attorney marketing ideas to draw clients to your website. All facets of marketing have the same end goal: to entice potential clients to employ your services. A large part of this centers on your site. You want to create an informative, memorable website that tells potential clients what your firm is all about—and then you are tasked with finding a way to get them to visit your site. Here are five ways to draw clients to your website.
- Invest in your site.
For starters, make sure your website is one worth visiting. Let’s be honest law firms aren’t exactly known for having the most dazzling, extravagant websites. It’s not their fault most lawyers aren’t experts in attorney marketing. You are experts in the judicial system, but that doesn’t mean you can’t have an excellent site for your law firm.
Invest time and money into creating a website that is both informative and engaging for prospective and returning clients. Use an existing theme from a platform like WordPress or GoDaddy. We recommend Theme Forest themed WordPress templates. Or opt for outsourcing to a company that specializes in business websites. Not only will this create a more positive experience for your clients, but they’ll be more inclined to share your site with their friends and colleagues.
- Utilize promotions.
Everyone loves to feel like they’re getting a great deal, which is why incorporating promotions into your law firms marketing plan is always a good idea. Draw people to your website by having promotions or giveaways that are only available through your site. Have visitors enter their email address and contact information for a chance to win a gift card to a local restaurant. Have a coupon for a free legal consultation or discount off a certain number of hours of counsel. If you are planning on doing any online or mobile sweepstake, we would suggest you make that you know the federal and local laws in your state. For more on legalities of promotions make sure to check out this site Click here.
- Invest in local advertising.
The legal sector, unlike many other areas, is an all in-person business. As such, your focus should be on your local community. See where your competitors are advertising their law firms. Make a list of local newspapers, magazines, radio stations, and any other advertising mediums (community center bulletin boards, restaurant placemats, etc.) and gauge which would make the most sense for your firm. As an added incentive for people to visit your website listed in the add, mention the promotion or giveaway your business is running. Again, make sure before you choose one of these mediums of advertising that you are within your local state government guidelines. Here is a great read on this very topic. Click here
- Try out Facebook and Google advertisements.
Online advertising is the future, and thousands of companies have already seen immense success through the use of Google and Facebook advertising. Each one allows you to set a budget per day, week, or month, and you can promote your overall services or, in the case of Facebook, a particular post or page. The important thing about these online advertisements is that they take the consumer right to your website. Print and radio advertising is great, but it depends on people caring enough to remember your firm name and taking the time to type in your web page. One click on a Google or Facebook ad can take potential clients right to your site. We strongly suggest on hiring someone for your digital attorney marketing needs, but if you want to try Facebook advertising on your own, this is a great read and good place to start. Click here
- Form partnerships with other area companies.
Team up with local businesses and create an agreement to promote one another. This can be in the form of linking to the other’s website on your site, handing out business cards to customers and clients, and more. You can partner with a large variety of local companies, from law firms in different sectors to car dealerships to restaurants. If this isn’t something you feel comfortable with this is an excellent read on the best places for attorneys to get referrals.
No matter the size of your law firm make sure to put some effort into marketing your company. After all new clients are the lifeblood of every law firm’s longevity. We hope you found this information useful if you have questions or would like to speak to us about our services, please feel free to contact us by clicking here.
- On October 1, 2017